HuffPost: Once The Pandemic Is Over, Can We Keep The World This Accessible?

I’m pleased to share that my first personal essay for HuffPost was published on April 30. Here is a portion of it and a link to the entire article.

photo by hannah foster photography

photo by hannah foster photography

Over the past decade, I’ve created a career for myself built on autonomy, flexibility and the power to drop my laptop into my backpack and work from anywhere. (Poolside always felt like a win.) I fancied myself a digital nomad. But everything got slower and simpler and much closer to home once I became a mother 18 months ago. The benefits of working from anywhere gave way to the benefits of working from home — a surprising next-chapter byproduct that I felt equal parts grateful for and challenged by. 

So when it became clear that the best way to slow the spread of COVID-19 was to stay in our homes, only venturing outside to get takeout or groceries, it sounded intense but possible. 

It reminded me of those first few months of having a baby, when my world went from expansive and far-reaching to the diameter of my 1,800-square-foot home. Hibernating with my newborn was a jarring change for me, an extrovert who enjoyed the perks of living close to the nation’s capital. After all, I moved to the D.C. metro area to enjoy meeting clients at coffee shops in Chinatown, regularly checking in on the art at the National Portrait Gallery, and gathering with throngs at the Kennedy Center to see live performances. 

But the reality of having a baby and suddenly being responsible for the life of another human meant that my 40-minute drive to Georgetown might as well have been four hours. Between feedings and nap schedules, I couldn’t leave the house for more than 90 minutes at a time even with baby in tow. And if I did plan ahead and hire help to watch the baby while I attended an event downtown, I was paying $60-$75 just for the travel time to get to the event — not to mention the cost of the time I’d actually be there enjoying it. 

As a first-time mom with many new line items on the budget, there was hardly space for both diapers and babysitting.

So I missed out a lot. I asked for phone calls with clients instead of working lunches. I listened to podcasts instead of attending breakfast lectures. I skipped the annual writing conference. Concerts and plays came and went without me. 

By my daughter’s first birthday, I had begun to head back out into the world more. I traveled several times to speak at conferences. I joined a co-working space, a local gym and a church. I left my home at least every few days. My pace was still incomparably slower compared to pre-baby life, but I was getting out with greater regularity. 

Still, this was only possible with meticulous planning. My husband and I tag-teamed schedules. I asked my parents to come for a long weekend months in advance and scheduled babysitters sometimes six or more weeks ahead of time. Every face-to-face interaction I got to enjoy happened because of layers of foresight, planning and budgeting.

Then social distancing became our new normal. As nonessential businesses shuttered, everyone began working from home (that is, the lucky ones who remained employed in jobs that could be done from home). All of a sudden, nobody was having working lunches. All my colleagues were staring at laptop screens and waving at webcams. The ground had been leveled. 

I began receiving invitations to live-streamed lectures. John Legend gave a concert on Instagram. Birthday cocktails happened over Zoom. Conferences moved online. The kind of events I had previously had to move mountains for were now popping up online. I had a veritable smorgasbord of lectures, workshops and other events to attend from my own home. How was I busier during quarantine than I was pre-quarantine?

What You Can Learn from Taylor Swift About Killing It on Social Media

If you've glanced at social media this week you're no doubt aware that Taylor Swift released her first official pop album. While I haven't listened to it (sorry, it's not on Spotify [yet]), I can't help but notice Swift's impressive public persona--especially how she is killing it on Instagram.

So what can other artists, leaders, and entrepreneurs learn from the way Swift makes social media work for her? Here's a few points.

How Taylor Swift is Crushing It on Instagram

1. She looks fun and accessible. Swift's Instagram is full of cute photos with fans, artsy shots of polaroids, and handwritten lyrics and videos that show that the artist who rakes in $64 million a year is just like us. See here for proof--because who among us has not gotten excited when we saw our friend on TV?

2. She posts regularly. Swift's campaign (yes, it's most definitely a campaign) leading up to her album release includes new content that was posted regularly. We're talking four Instagram photos a day. Each one was an insider teaser for a different song on the album. That sweet spot of not too frequent, not too sporadic posting is different for everyone. But Taylor knows her Instagram obsessed fans are on their smartphones all the time and want their Taylor fix. So she gives it to them. But notice--her face only shows up in 1 out of every 10 posts. Overexposure? Taylor's not having it.

3. Taylor's posts make you feel like you're on the inside. You're not a fan, you're a friend. One of my writing mantras is "write like a person!" and Swift does just that. Each caption sounds like she's writing to one of her best pals. Taylor isn't just "thanking all the fans out there," she is inviting them to her house for album listening parties, baking them cookies and looking person after person in the eye and showing them that she's noticing them. She communicates this same approach to her fans on social media by posting photos with them and writing captions as if she's friends with everyone who reads them. She is not high and mighty; she's the artist of the people. That's why her fans are so fiercely loyal. Tay is their homegirl!

4. She plays to her strengths. Swift's draw is that she is accessible in an Oprah, Jimmy Fallon, Neal Patrick Harris, Ellen DeGeneres kind of way. She is not mysterious like Johnny Depp, Jay-Z or Angelina Jolie. Her strength is being warm, likable and relatable so Swift works that to the max. She is naturally charming and wears her feelings on her sleeve (or in her lyrics) for all to see. That is one of Swift's strongest advantages.

6. The Instagram campaign leading up to the album release was well thought out and planned. The days leading up to the album release included snippets of song lyrics written longhand on polaroids. These old school photographs are about as cozy and familiar as fans can get to Taylor through social media. Even before the countdown to the album was on, Taylor posted hints toward a big event, short videos and images to hint to fans that something was in the works.

The combination of Swift's warm persona, her face time with fans, a creative Instagram campaign and her commitment to posting consistently have made Taylor Swift a social media rockstar. The campaign has clearly been working for her. Her album is set to go platinum this week--a feat that hasn't happened for any artist since, well, Swift did the same thing two years ago with her last album. *Drops mic.*